A real important part of inbound marketing is to Attract. The world of the consumer has changed. You can no longer have your brand interrupting individuals while they are in the middle of something completely unrelated to try to showcase to them how you can do business together. Inbound Marketing puts your brand in front of prospects when they are actually looking for what you have to offer to deliver them helpful and meaningful content to help them along the path to purchase. Convert is when the work really kicks in. Here is where you start to see the rewards of all of your inbound marketing and content marketing efforts. You’ve already enticed your ideal personas to become recurring website visitors, so now you need to convert them into qualified leads by submitting their contact information on your website so they can join your marketing and sales funnel.